apr 20
internet advertising
AdSense
You put up a bit of HTML in your site.
The content there will be someone's add, supplied by google.
When one of your users clicks on the ad, you get some money.
- Adsense profit calculator
- number of hits on your web page
- CTR : click through ratio = fraction of those who hit ad
- cost per click
- Adsense Help …
- Newbie Central
- Demos and Guides
Earnings and Expectations
"For every thousand page impressions (someone visits your site),
you might earn anywhere from $0.05 to $5.00"
"Cost per click is based on supply and demand…"
"Larger sites in our network might receive a millon hits a day.
Smaller sites are more like a thousand a day.
If your site is a personal blog that you promote through
word of mouth, even a thousand a day might be a lot."
"A CTR (click-through-rate) of 1% might be considered decent."
AdWords
wikipedia says:
- Google's flagship advertising product
- $21 billion in revenues in 2008
This is what someone wanting to advertise something buys from Google.
Google then creates the ads and ships them out to the AdSense sites.
Search engines have their clients bid on keyword phrases
Content sites (NYTimes) typically charge a fixed price per click.
- "How much do I pay for a click on my ad?"
- Understanding net Return on Investment for Adwords
- Google bid simulator
related wikipedia articles
- Click fraud many sorts of "not potential sales"
- Click farm large group of low-paid illegals do click fraud
- Pay per click dominant internet ad tech
- Search analytics this whole thing is seriously big business…
The Lane's Gifts v. Google Report
Google TV advertising
